Inspired by the vision and founded on the dreams of the Classic Rock and Roll period of the late 50s to early 80s, Uptown Jean Co. was born on the streets of a small California town in a new era where music meets couture. With the sounds of the Beatles, Frampton, Santana, and Journey still ringing in our ears we opened our doors and let our passion for fine denim and good songs pour out onto the streets of San Luis Obispo, CA. As the years rocked on by, our roots took hold and we opened our second store, Addicted (addicted to our jeans and our music that is).

The success of both stores drove us to team the two together and we thus became…The Denim Authority! As our name implies, we offer the widest selection of the finest quality denim and apparel brands known the world over. With our focus on enhancing the lifestyles of our customers, we scour the fashion avenues of California to offer a handpicked collection of premium denim and apparel lines to clothe you in an outfit of taste and relaxation.

Today, with our unique blend of style and comfort, we allow you (and your secret dream of becoming a rock star) to be expressed through any outfit or look you desire. No matter which drummer’s beat you happen to march to, we are happy to have you in our band! For the Love of Jeans! … For the Love of Rock!